entertainment #News #Advertising #Brandcast #LadyGaga #Upfronts #YouTube At YouTube Brandcast, Lady Gaga, ‘Hot Ones’ & NFL Help Video Giant Mark 20 Creator-Shaped Years Deadline Thu 3m read
entertainment #News #Advertising #Upfronts #WarnerBrosDiscovery #WBDStoryverse Warner Bros. Discovery Launches WBD Storyverse, Aiming To Engage Fans With “Original IP Through A Branded Lens” Deadline Wed 3m read
entertainment #Executives #News #Sports #Advertising #Disney #ESPN #Streaming #Upfronts ESPN Reveals Name And Price Of Forthcoming Stand-Alone Streaming Outlet Deadline Tue 2m read
entertainment #News #Advertising #AmazonAds #PrimeVideo #Streaming Amazon Debuts Contextual Pause Ads And Shoppable Inventory For Brands On Prime Video Deadline Mon 2m read
entertainment #News #Sports #Advertising #Earnings #Fox #FoxEarnings #SuperBowl Fox Sees Quarterly Ad Sales Surge On Super Bowl Deadline Mon 2m read
entertainment #News #Advertising #BroadcastNetworks #Streaming #Upfronts Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters Deadline Sun 6m read
entertainment #News #Advertising #PayTV #Streaming #Upfronts #YouTubeTV YouTube TV Bucks The Pay-TV Trend, Growing By Disrupting – But Not Everyone “Enjoys The Zen” Deadline Sat 7m read
entertainment #News #Advertising #Facebook #InstagramReels #MetaPlatforms #NewFronts #Reels #SocialMedia #Threads Meta Introduces Threads Video Ads, Reels Trending Positions And Other New Options For Advertisers Deadline May 8 2m read
entertainment #News #Advertising #JohnHalley #Paramount #ParamountAdvertising #ParamountGlobal #Upfronts Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers” Deadline May 8 4m read
entertainment #News #AdSales #Advertising #Comcast #MarkMarshall #NBCUniversal #SpinCo #Versant NBCUniversal To Handle Sales For Comcast’s Cable Spinoff Versant Under Two-Year Agreement Deadline May 7 2m read
entertainment #News #Advertising #DonaldTrump #NewFronts #Tiktok As Debate Over TikTok’s Future Continues To Swirl, Company Reassures Advertisers, “We Are Here” Deadline May 6 3m read
entertainment #News #Advertising #NewFronts #Streaming #Tubi Tubi Launches New Ad Capabilities, Including “Wrappers” For Movie Studio Marketers Deadline May 6 2m read
entertainment #News #Advertising #DavidLetterman #FASTChannels #NewFronts #SamsungTVPlus #SmartTV Samsung Launches “Broad-FAST” TV Network As Home For Its Growing Roster Of Big-Tent Programming Deadline May 6 3m read
entertainment #News #Advertising #NewFronts #Tiktok TikTok Expands ‘Pulse’ Offerings For Advertisers, Adding Warner Bros. Discovery As A Partner Deadline May 6 2m read
entertainment #News #Advertising #NewFronts #SmartTV #Vizio #Walmart Walmart And Vizio Execs Tease Joint Ad Offering: “It’s Important That We Learn From Each Other” Deadline May 5 3m read