Woolworths trumpeted eight consecutive quarters of price declines. Here’s why that claim doesn’t pass the pub test

To truly pay less than two years ago, a family might need to make dinner from washed potatoes, cheese slices, white sugar and long grain rice

• Get our breaking news email, free app or daily news podcast

It sounds like great news for households.

Average grocery prices have recorded “eight consecutive quarters of year-on-year price declines”, Woolworths declared at its recent half-year financial results.