Some critics allege phrase is coded promotion of eugenics and accuse campaign of being ‘tone deaf’

A new ad campaign from American Eagle starring the US actor Sydney Sweeney is meeting backlash, with some critics alleging online that the advertisement’s use of the phrase “great jeans” is a coded promotion of eugenics.

In the campaign, the 27-year-old Euphoria and White Lotus star is dressed in American Eagle denim outfits, accompanied by the tagline “Sydney Sweeney Has Great Jeans”.