Sainsbury’s tea to return to Fairtrade label after dropping it in 2017

‘Tipping point’ as supermarket’s move will increase amount of Fairtrade tea sold in UK by almost 50%

Sainsbury’s has drawn a line under a previous controversial attempt to create its own ethical label by agreeing a major tea deal with the Fairtrade Foundation.

As a result of the move, all classic teabags in the “by Sainsbury’s” range will move to Fairtrade, with Kerrina Thorogood, the foundation’s director of partnerships, describing the move as a “tipping point” for ethical tea.