‘Open-minded’ dating app Feeld’s profits jump amid influx of ‘vanilla’ users

Sales rose 26% last year at the app, whose core market is people in open relationships and kink enthusiasts

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An influx of “vanilla” users helped the unconventional dating app Feeld post a jump in profits, as the company expanded its customer base beyond its original target market of people in open relationships and kink enthusiasts.

Growth outside the UK, where Feeld was founded, helped increase sales by 26% to £48.9m in 2024, according to accounts filed at Companies House.