BlueBet fined for allowing man to gamble $700k despite ‘clear red flag behaviours’

Regulator found bookmaker prioritised profit over man’s wellbeing by supplying him with bonus bets after he ran out of money to gamble

A man who “binge gambled” $40,000 in an 11-hour session was awarded VIP status by the bookmaker BlueBet and assigned a dedicated personal manager who encouraged him to keep betting and took a cut of his losses.

A regulator has found it wasn’t until the man had gambled $700,000 four months later and displayed multiple “clear red flag behaviours” that BlueBet checked whether he could afford to be betting so much.

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