Brands are loving Taylor Swift's engagement. Do they need to calm down?

NPR
6m read
Travis Kelce and Taylor Swift celebrated publicly after the Kansas City Chiefs won the 2024 Super Bowl. They announced their engagement on Tuesday.

Companies from Pillsbury to Invisalign to Olipop are cheering — and trying to cash in on — the couple's engagement. Experts spoke to NPR about how brands can strike a better balance.

(Image credit: Ezra Shaw)

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