Sora gives deepfakes 'a publicist and a distribution deal.' It could change the internet

NPR
7m read
Online safety experts say something else that is happening may be less obvious but more consequential to the future of the internet: OpenAI has essentially rebranded deepfakes as a light-hearted plaything and recommendation engines are loving it.

OpenAI's new hit app has unleashed a new wave of AI slop across the internet. But what happens when there are no rules over hyper-realistic synthetic videos?

(Image credit: OpenAI)

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