BURSTAd Standards received 4,000 complaints amid year-on-year rises, but only two of the 10 most controversial ads found to have breached rules
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Three fried chicken ads – and a promotion for a super fund that used a “distressing” scream – have made the list of most complained about commercials for 2024.
A commercial for superannuation provider Rest featuring a disfigured cake and a man letting out a high-pitched scream attracted 45 complaints – the third-highest number for the year – partly due to “distressing sounds”, the watchdog Ad Standards revealed on Friday.
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