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Duniam says they want smoking rates to go down, and “part of the problem is dealing with cheap smokes out there in the community”.
Killing off the illegal trade is the only way to do that, he says, but concedes it’s difficult to model the effects in an unregulated industry.
Of course, it’s important to point out that it’s not just about cutting excise. If you bring down a legal product to a competitive price point, people will stay a premium for a legal product.
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