Not lovin’ it: Australians enticed by premium rivals as McDonald’s records rare fall in sales

Fast food giant is increasingly seen as too expensive for what it offers and coming under pressure from new chains, analysts say

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McDonald’s has recorded a rare, global decline in sales, as price-sensitive customers curb spending at the fast food giant.

In Australia, the chain is also under pressure from a host of new rivals, with consumers swapping their traditional burger and fries for a burrito or charcoal chicken pack.

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