BURSTSurvey from consumer advocacy group finds some customers confused by bright stickers and tags not necessarily advertising actual discounts
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Promotional price tags used by major chemists may be enticing shoppers towards products that are not discounted at all, with new research finding bright labels are confusing one in three customers.
Consumer advocacy organisation Choice found that some pharmacies said they were offering discounts from the recommended retail price (RRP) despite having never charged the higher rate, which is a suggestion from the manufacturer.
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