Tastes Great, Less Filling? Report On Meta Plan For Cheaper, Fully AI-Made Ads Boosts Tech Giant’s Stock Up As Media Agency Shares Slump

Meta Platforms is reportedly planning to deliver advertising creative materials produced entirely with AI, a move that would deliver significant cost savings to ad buyers and shake up the overall marketplace. The Wall Street Journal report on the initiative sent Meta stock up 3% and dragged down shares in ad agency giants WPP, Omnicom and […]