Perky Maxwell House viral ad takes on housing crisis as ‘Maxwell Apartment’

Historic US company also offering ‘12-month lease’ – an annual supply – of pre-ground coffee for under $40

Housing in the US has become so unaffordable that a coffee company has based a viral marketing campaign on the idea that almost nobody can afford to buy a house.

Maxwell House coffee, a 133-year-old brand, recently launched a marketing campaign rebranding themselves as “Maxwell Apartment Coffee”.