Tesla debuts ‘affordable’ Model Y and 3 that strike some as too expensive

CEO Elon Musk touts SUV and sedan, with starting prices of $39,990 and $36,990, as way to tap wider swath of buyers

Tesla rolled out “affordable” versions of its best-selling Model Y SUV and its Model 3 sedan, but the starting prices of $39,990 and $36,990 were too high, some said, to attract a new class of buyers to the electric vehicle brand.

CEO Elon Musk has touted the car as a way to tap a wider swath of buyers, saying last year that a price below $30,000, after incentives, was the key.