Almost a fifth of young UK adults use AI to design holiday, study finds

Traditional package holiday is still the most common eventual purchase, travel industry body Abta reports

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Almost one in five young adults are turning to artificial intelligence to design their holiday, according to the UK travel industry body Abta.

While the traditional package holiday still remains the most common eventual purchase, Abta found that 18% of 25- to 34-year-olds were using AI tools such as ChatGPT to inspire their trips abroad.