AMC Boss Adam Aron Expounds On Plan To Cut Down Pre-Show: “We Can Shave Four Or Five Minutes”

AMC CEO Adam Aron on this afternoon’s Q2 earnings call verified what we first reported: The No. 1 circuit has plans to cut down its pre-show. Back in July, in a deal with NCM, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after […]