Streaming Keeps Surging In July, With YouTube, Netflix And Roku Channel Hitting New Nielsen Highs

Streaming continued to break records in July, accounting for 47.3% of all viewing via TV screens according to Nielsen’s latest Gauge report. Netflix, YouTube and the Roku Channel all hit new highs in terms of market share, as broadcast and cable downshifted as usual during the peak of summer. Linear networks will assuredly bounce back […]