BURSTMichelle Obama is launching a "healthier sports hydration drink" with NBA star Stephen Curry that she says is part of an effort to "change the game when it comes to nutrition."
Obama and Curry announced Wednesday they're behind the new drink, called PLEZi Hydration.
"Created with the help and expertise of registered dietitians, PLEZi Hydration not only tastes great, but it also has more potassium, half the sugar, and less sodium," Obama said in a statement about the product.
The drink comes in three flavors — tropical punch, lemon lime and orange mango twist — and will be sold nationwide for $2.29 a bottle on Amazon and in stores across California, including Walmart, Safeway and Albertsons.
The former first lady touted the drink as giving "active people the hydration they need — and reduces what they don't."
"We're excited to provide a delicious, healthier option for everyone who's trying to get active and stay hydrated," Obama, 61, said.
Obama co-founded PLEZi Nutrition, described as a public benefit company "on a mission to create higher standards for how the U.S. makes and markets food and beverages for kids," in 2023. As first lady, Obama made her childhood-obesity prevention initiative, "Let's Move," one of her major focuses.
In the announcement about the new drink, Curry called PLEZi Hydration a "game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best."
"No nonsense, no shortcuts — because the next generation deserves better," the Golden State Warriors point guard said.