Many UK Uber drivers earning far less an hour under dynamic pricing, study finds

Algorithm’s launch coincided with company taking bigger cut from fares and raising trip prices, researchers say

Many Uber drivers are earning “substantially less” an hour since the ride hailing app introduced a “dynamic pricing” algorithm in 2023 that coincided with the company taking a significantly higher share of fares, research has revealed.

The findings are in a study released on Thursday by academics at the University of Oxford. They analysed data provided by 258 UK Uber drivers responsible for 1.5m trips.