Banijay Cuts Creator Economy Deal, Buying Into Netherlands-Based Label Werktitel

EXCLUSIVE: Banijay has bought into Netherlands-based creator outfit Werktitel (‘Working Title’ in English). The deal will be announced here in Cannes at MIPCOM and captures the zeitgeist as the market organizers lean heavily into the world of creators. The deal was done by Banijay Benelux, in turn part of Banijay Entertainment, and sees the company […]