Itch.io platform briefly goes down to “AI-driven” anti-phishing report

Popular indie game platform itch.io says its domain was briefly taken down for a few hours Monday morning thanks to an "AI-driven" phishing report spurred by the company behind Funko Pop figures.

Itch.io management posted about the domain takedown on social media overnight, complaining of a chain of events that started because "Funko of 'Funko Pop'... use some trash 'AI Powered' Brand Protection Software called BrandShield that created some bogus Phishing report to our registrar, iwantmyname, who ignored our response and just disabled the domain," the post said.

In a Hacker News comment, Itch.io founder Leaf "Leafo" Cohran said that the BrandShield complaint seems to have originated from a single itch.io user who "made a fan page for an existing Funko Pop video game (Funko Fusion), with links to the official site and screenshots of the game." That led to independent reports to Itch's host and registrar of "fraud and phishing" a few days ago.

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