Palestinian food brand says UK sales up 50% as shoppers show solidarity

Zaytoun’s olive oil and dates provide a tangible way to help Palestinians, says the business’s managing director

A Palestinian food brand says its UK sales increased by 50% to £3.2m in 2024 as shoppers seek out its olive oil in solidarity with Palestinians in Gaza and the West Bank.

Zaytoun, the Arabic word for olives, is a social enterprise set up to support the resilience of Palestinian communities through fair trade.