Lloyds advert banned for making false environmental claims

Watchdog ruled social media post failed to provide balanced information over bank’s ongoing financing of polluting industries

A Lloyds Banking Group advert has been banned for making false environmental claims, making it the second major lender to break the UK advertising watchdog’s rules against greenwashing.

The ruling by the Advertising Standards Authority (ASA) follows an investigation into a billboard poster and three paid-for posts on the networking website LinkedIn, all of which hailed the lender’s climate credentials.