Jiostar’s Content Chiefs Want To Increase Gen Z Programming By “7 To 10 Times” — APOS

Jiostar’s president of general entertainment Alok Jain and head of cluster for entertainment (South) Krishnan Kutty highlighted youth-oriented programming and working with young creators as top growth areas for the Indian media conglomerate. Speaking on a panel at the APOS entertainment summit in Bali, Indonesia, Kutty said: “Streamers have not programmed enough for Gen Z. […]