Hugo Boss tells Liverpool owner of Boss Pets to take down company website

Small business latest to be targeted by fashion house over use of word boss, slang for ‘great’ in Merseyside

A Liverpool pet products company, Boss Pets, has been told to take down its website after the fashion house Hugo Boss said its name was infringing its trademark.

“Boss” is a commonly used slang word in Merseyside, used to mean something is great or excellent. Ben McDonald, from Bootle, set up the online pet health supplies business in February, the BBC reported.