He-Man poised to be next retro name to join UK toy ‘newstaligia’ trend

Films of old favourites help lift toy sales 8% this year, with 2026 Masters of the Universe movie tipped for similar

A wave of “newstalgia” has fuelled a step up in growth of UK toy sales, with the muscle-bound 80s hero He-Man the latest retro name tipped for a revival thanks to the big screen.

After falling almost 4% in 2024, UK toy sales are up 8% so far this year, buoyed up by the Minecraft and Lilo & Stitch films as well as parents rebuying toys they once owned as children such as Care Bears and Teenage Mutant Ninja Turtles, according to new data.