Sky Sports Ceases All Activity On “Lil Sis” TikTok Channel For Female Fans That Sparked Furious Backlash

Sky Sports’ attempt to boost its popularity with young, female fans backfired spectacularly over the weekend after a furious backlash to its Halo TikTok channel saw activity on the channel stopped after just three days. Sky’s press release last Thursday said Halo, which was described as Sky Sports’ “lil sis,” would “aim to build a […]