‘Grooming our children’: politicians demand Sportsbet pull promotional filters from Snapchat

Exclusive: Monique Ryan, Kate Chaney, Andrew Wilkie and Sarah Hanson-Young all call for gambling giant to remove the social media ads immediately

• Get our breaking news email, free app or daily news podcast

Several federal politicians have urged Sportsbet to “immediately” pull its ads from the social media app Snapchat after Guardian Australia reported that they can be viewed by children.

Sportsbet provides Snapchat users with filters that can alter their appearance and add effects to the content they share with friends. These filters splash the bookmaker’s logo and transform users into advertising content, such as a racehorse with a Sportsbet-themed rosette or a presenter with a branded microphone.

Sign up for Guardian Australia’s breaking news email