Aldi liable for ‘flagrant’ copyright breach of rival brand’s packaging, federal court finds

The Guardian

Supermarket giant sought to use Baby Bellies’ designs for ‘its own commercial advantage’, judge says

Supermarket giant Aldi has been found liable for copyright infringement over packaging for children’s snack foods that used a rival brand as a “benchmark” for its design.

Aldi – which once used the slogan “like brands, only cheaper” – launched a rebrand of a range of children’s snack food products including fruit-flavoured corn puffs under the Mamia brand in August 2021.

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