Streaming Enters New Phase Of “More Stable Growth” As Ad Tiers Gain Traction & Subscriber Churn Reduces, Study Says

The ever-evolving streaming landscape has entered a new phase marked by more stable growth after years of battling volatility and churn, according to a new report from the data firm Antenna. SVOD subscriptions in the U.S. grew by 11% from March 2024 to March 2025, according to Antenna’s research. That growth occurred pretty evenly across […]