‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show

Puerto Rican musician transformed high street fashion into a symbol of cultural power and accessibility

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Of the many cultural flashpoints in Bad Bunny’s Super Bowl half-time performance on Sunday, one that few observers saw coming was his decision to wear two outfits by the Spanish high street brand Zara.

As the most-watched event on US television, the Super Bowl half-time show is a marketing moment as much as a musical one. From Rihanna’s pregnancy reveal to Kendrick Lamar’s show-stealing jeans, the 13-minute showcase has long doubled as a luxury fashion parade.