Lief Entertainment Company Launches To Link Brands & Filmmakers As MIPCOM Goes Live With BrandStorytelling

EXCLUSIVE: A new outfit aiming to bridge the gap between brand-funded production and art-house filmmaking will be announced as MIPCOM and BrandStorytelling move the focus to brand-funded content on the first day of the market. Lief Entertainment Company is the brainchild of Margo Mars, who runs the Lief creative agency, and veteran film producer Raymond […]