Premium food, clothing and tech ‘will push UK Christmas spending to £22.7bn’

Average spend on gifts and celebrations expected to rise 5% to £433 for each consumer, says PwC

Premium food, clothing and technology purchases are expected to drive a 5% jump in festive spending to £22.7bn this year, according to figures that suggest UK consumers will outstrip the first post-pandemic Christmas in 2021.

The average spending on gifts and celebrations is expected to rise from £416 to £433 for each person, the survey of 2,000 adults by the accountancy firm PwC found.