Video is AI’s new frontier – and it is so persuasive, we should all be worried | Victoria Turk

I tried Sora, OpenAI’s new tool, and it just left me sad. Are we ready for a world in which we can never tell what is real?

I recently had the opportunity to see a demo of Sora, OpenAI’s video generation tool which was released in the US on Monday, and it was so impressive it made me worried for the future. The new technology works like an AI text or image generator: write a prompt, and it produces a short video clip. In the pre-launch demo I was shown, an OpenAI representative asked the tool to create footage of a tree frog in the Amazon, in the style of a nature documentary. The result was uncannily realistic, with aerial camera shots swooping down on to the rainforest, before settling on a closeup of the frog. The animal looked as vivid and real as any nature documentary subject.

Yet despite the technological feat, as I watched the tree frog I felt less amazed than sad. It certainly looked the part, but we all knew that what we were seeing wasn’t real. The tree frog, the branch it clung to, the rainforest it lived in: none of these things existed, and they never had. The scene, although visually impressive, was hollow.

Victoria Turk is a London-based journalist covering technology, culture and society