How to choose the ideal ‘your lips but better’ lipstick shade | Sali Hughes on beauty

There are some whacky ideas about finding the right nude lipstick tone, but really it is very simple…

There’s an internet-irresistible theory that your perfect nude lipstick will be the same colour as your nipples. So shopping for makeup should merely be a case of whipping out a boob on the counter and hoping to evade arrest.

The more modest among us are advised to pinch the tip of our middle finger, observe the colour change, and match that accordingly. As with most beauty “hacks”, my belief is that both methods wilfully complicate the straightforward.