Republican talk of Jaguar’s ‘wokeness’ is overblown, but it has a long road ahead

The rebrand forces Jaguar’s audience ‘to break every habit they had’ concerning the once-cool carmaker, experts say

James Bond. Washington state. Corporate America. Boy scouts. Delta airlines. The Hasbro toy company. College campuses. Emojis. Pizza Hut, Nike, Lego, M&Ms. Bud Light.

This is a small selection of the things that Republicans and the rightwing commentariat has branded woke. And in the past couple of weeks, the car company Jaguar has found itself added to that list.