Guinness raids its Irish reserves to ease UK shortages amid gen Z demand

Diageo also reportedly puts shipments for North America on standby for potential diversion to keep up with thirst

Guinness is raiding its reserves in Ireland to boost shipments to the UK, where a social media-fuelled surge in demand has left some pubs facing shortages.

The reserves – known as security stocks – are usually earmarked for Irish customers but are now being used to ease pressure on publicans in the UK who have struggled to keep up with new fans after a marketing push in recent years.